Startup
Muverang: Sustainable Mobility at Your Fingertips
Muverang derives from a partnership between three great Colombian companies: Sura (insurance), Celsia (energy), and Bancolombia (banking), as a sustainable mobility solution aiming to contribute to the well-being of people, companies, and the environment.
Through Muverang, people and companies have access to electric scooters, bikes, cars, or motorcycles, thus reducing CO2 emissions and decongesting roadways in the cities where it operates. The Muverang mobility service already operates in Medellín, Bogotá and Cali. As the project's strategic partner, Pragma works to deliver value to the initiative's users. Muverang offers three business models:
Muverang Impulsa: A monthly subscription model for people to use the electric vehicle of their choice, with no minimum commitment.
Muverang Activa: An electric mobility system that can be shared or assigned to employees according to their role when commuting or performing commercial or service functions.
Muverang Conecta: A technological platform that integrates all the mobility alternatives that the employees of a company have, such as taxis, special services, or pesonal vehicles. It offers the possibility of carpooling and creating operational and economic efficiencies. The employee has access to all available models of transportation through a single application, and the business has access to all necessary data for decision-making in one location.
The Challenge
Sura, Celsia, and Bancolombia decided to take on a new challenge that was distinct from their core businesses but leveraged them to create tremendous value for people, businesses, and cities. This challenge required the development of robust technological foundations from the start, including end-user applications, a web page for self-managing user subscriptions, and web access for business customers and the administrative/operational team. Additionally, the solution should provide the best customer experience possible with the least amount of friction and the highest level of usability. Thus, Muverang was born as a collection of simple mobility solutions founded on the principles of sustainability, electric mobility, and the use of technology to improve decision-making.
What we did
Pragma assembled a team of 17 pragmatists with various skills for the project. Under the agile Scrum framework, with cloud deployment in Amazon Web Services, we worked to improve delivery times and offer better quality in the final product.
- Development services: We assisted in developing the project's three initiatives at the frontend, mobile app, backend, IoT, and integrations with platforms and collection schemes.
- Architecture: We participated in the definition and implementation of architecture under the supervision of the project architects and the three companies.
- Kappa Infrastructure: We built and provisioned the entire Cloud infrastructure for the project on AWS, then migrated it to t he Bancolombia cloud on AWS.
- UX/UI: We designed the entire experience, specifically the UX.
- DevOps: We developed the project's DevOps strategy in collaboration with architecture and Kappa to ensure software development security.
The Results
The solution WENT live with users in April 2020. Initially, Muverang was available only for Medellin, but due to its positive impaact and reception, the initiative was introduced in Bogotá, Medellín, and Cali.
Further, the project's policy is to ensure efficient service provision and continuous improvements that cater to customer needs. Pragma continues to work hand in hand with Muverang to create value for the initiative, the business, and the end users.
Muverang aspires to establish itself as a mobility solution that adds to the sustainable development of cities, business, competitiveness, and user well-being in Colombia.
