About the client
Grupo Familia, LATAM subsidiary of the Sweadish company Essity. For more than 60 years, this business group, which has a presence in South America and the Caribbean, has generated well-being and quality of life through grooming, care, and personal hygiene solutions.
Through the development and innovation of its brands: Familia, Nosotras, Pequeñín, Tena, Petys, and Familia Institucional, it has established itself as one of the most solid and recognized companies in Colombia.
For Nosotras, we created initiatives such as El Consultorio, where users could ask a professional about their physical development and health. We also designed tools for young girls, such as the Menstrual Calendar and "Qué Oso" a Blog where they could share their experiences.
"My Virtual Room" was an interactive app where users could recreate the room of their dreams. The game soon evolved into a social network where young girls could interact with their friends.
In the case of Pequeñín, we accompanied the digitalization process of the Pequeñín Club, a meeting point for moms with recreational activities and consultations. We created various strategies to help clients migrate from the physical to digital platforms, where they could find prizes, information, and tips.
Additionally, at Pragma, we supported the consolidation of the customer database by centralizing in a single system all user data regardless of the channel through which they registered, which allowed Grupo Familia to be one of the pioneering companies in knowing the habits of its consumers and thus offer value-added services to the community.
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In the 22 years of our commercial relationship, we have adapted to the different moments of Grupo Familia's organizational evolution, adapting ourselves to its business vision and becoming its and its suppliers' allies to offer the best solutions to its customers' needs.
In this way, we have carried out educational, interaction, and entertainment campaigns, innovative portals according to customer expectations, virtual courses on care, loyalty programs, and prize catalogs. Without forgetting to offer valuable content on female empowerment in the case of Nosotras and community support with campaigns to donate Pequeñín points for the feeding of children in Fundación Atención para la Niñez.
We have also accompanied Familia in the expansion processes of its brands in several countries in the region, both technologically and commercially, and in the approach to different markets.
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