Puntos Colombia: this is how we accelerated its journey toward data maturity

Before their Data Lake existed, Puntos Colombia only had one segmentation model. Today, the organization has over ten models, including propensity, communities, and lifestyles. This allows them to understand their users in detail and create real-time reports that generate business insights for various areas of the organization and its partners. 

The user receives personalized experiences thanks to the data detail and segmentation.

Data "lives" in the entire organization:

Through their  Data Lake and thanks to better visualization and analysis tools, Puntos Colombia pushed data analysis from being available to only one area to support the entire company's operation with different areas having efficient access to data analysis.

Now, each part of Puntos Colombia can self-manage data analysis. This decentralization is complemented by analysts who focus on applying the data strategy in specific areas. 

Reduced time and improved operational effectiveness:

When Puntos Colombia used on-premises tools for data analysis, it could take hours or days to get new business insights. Now the analysis can take 30 minutes, allowing them to make better decisions and follow up on the business more promptly. Added to this is a reduction in operating costs thanks to the centralization and optimization of data in the cloud. 

Cost efficiency:

Pragma came in to support this project thanks to its experience and on the recommendation of AWS being a partner. This allowed that, despite the novelty of the tools and frameworks used, the development progressed with an adequate talent for each challenge that arose with the project's progress.