The post-covid world is digital. In the last year, we have seen more growth, changes in habits, and disruptions in business models than in the previous decade.
To successfully face such an uncertain environment, it becomes vital to "be one step ahead" to be at the forefront of new technologies and trends that will make a difference. We share with you the five trends that are changing the face of e-commerce worldwide.
This trend consists of creating a live online broadcast to show a store's products, usually using influencers to present them and through media that allow simultaneous purchases that can be done during the transmission.
The Live Shopping strategy is complemented by the practice of "shopperentretaiment," in which interactive and entertaining elements such as reactions, chats, and reviews are integrated to increase customer interaction and engagement.
Voice commerce is the technology by which users, through voice commands, can perform tasks such as turning off the lights, turning on the music, making phone calls, and now easily shop at their favorite stores.
Thanks to these new technologies and increasingly sophisticated virtual assistants such as Amazon's Alexa, Google Home, and Siri, e-commerce must adapt and start adjusting its SEO, web structure, and user experience to avoid falling behind in the major search engines.
Cryptocurrencies are the new virtual and global currency. They use encryption techniques to regulate their use and release. Any bank or country does not control them since technologies such as blockchain allow these transactions to be validated by users.
Because of their digital DNA, e-commerce and cryptocurrencies complement each other. Users are still looking for easy, fast, private, and secure ways to pay for the goods and services they want. If you're going to have e-commerce of global stature and at the forefront, you must start researching and experimenting by adapting these new forms of international exchange.
Artificial intelligence refers to intelligent systems that mimic human intelligence and are capable of performing tasks, making decisions, and even conversing like a human. These systems are improving and refining exponentially based on all the information they gather.
In e-commerce, they are essential because they allow data analysis and figuring out behavior patterns. This knowledge helps businesses to offer personalized experiences for each user. It can also increase customer service through faster and closer communications through media such as chatbots and voice assistants. Additionally, data analysis performed by AI can enhance logistics as they can perform predictive analytics, allowing repositioning of goods and shipments, effectively achieving a reduction of out-of-stock and faster delivery times.
The traditional TV experience has changed enormously with the arrival of streaming that allows on-demand content consumption and multiscreen consumers who watch TV with their cell phones.
Advertising has seen this excellent opportunity to evolve its actions in this medium and has successfully mutated through the implementation of Shoppable TV.
Shoppable TV refers to a wide range of actions using these platforms. Imagine you are watching a film or your favorite series. The protagonist sips a beer, and you immediately receive an offer to buy that product on your phone.
In short, companies will have to move at an accelerated pace and adopt these and many other trends if they want to meet the expectations of this new digital consumer to remain relevant and become significant players in the industry.