Artificial Intelligence In Business Transformation: Main Role and Benefits

3 min read
Oct 27, 2023 11:05:27 AM

What changes does AI bring to the future of business? Artificial Intelligence has permeated every aspect of life, from education, medicine, art, literature, marketing, and, of course, how we do business.

AI is a computer system that can simulate human intelligence processes by processing natural language. Its disruptive potential lies in its ability to process massive amounts of information in just minutes to provide a logical response, fulfill a user's command, or create something new. 
Stay with us and discover how the adoption of artificial intelligence in business can catalyze the renewal and automation of processes and optimize their operation and interaction with customers. 

1. Business Challenges that AI Overcomes.

Artificial Intelligence is based on enabled algorithms that simulate human processes such as reasoning, learning, and self-correction. This definition is critical to understanding these tools' potential to change business organizations' operations.

We mention one by one the business problems that could leave companies behind: 

    • Human Errors

      The problem is that people are not infallible: fatigue, stress, and subjective biases can affect their performance and the quality of the final product. 
      AI replaces human intervention in several phases of internal processes and can immediately detect flaws within production lines, cracks, or defects in products and services, which the human eye may overlook.

    • Lack of Communication and Inefficiency

      • Non-fulfillment of orders.

      • Long response times.

      • Lack of collaboration.

      • Poor inventory management.

      • Bottlenecks.

      • Poor communication with suppliers.

      • Lack of Communication and Inefficiency

    • Lack of Responsiveness to Customers

      But AI can quickly analyze large volumes of data generated in real-time, allowing them to reduce business time and expense in order, or even troubleshooting, without human intervention.
      • Process delays.

      • Repetition of monotonous tasks.

      • High dependence on manual work.

      • Processes suspension. 

      • Unfinished projects.

All generate a dissatisfied customer who will not return. AI helps to reduce the manual workload and the response time on each task or request, as it takes care of repetitive and routine tasks so that members spend more time on creative or essential functions.

Let's now look at the applicability of AI in specific aspects!

2. Specific Application Cases of Artificial Intelligence in Business Transformation

According to Statista, in June 2023 alone, the AI market reached $207 billion; this considerable figure is because the adoption of these tools allows:

  • The Automation of Internal Processes.

    AI-based solutions change how things are done to obtain better results. Most companies continue to work the same way they have been doing for 20 years, and if this used to work, it can now limit their growth. AI can be configured to follow instructions and programmed steps, make decisions based on data and parameters, and execute actions independently.
    • It can extract valuable data from each process.
    • Effectively track in real-time.
    • Detect similar parameters in transactions.
    • Detect changes in operations and activities.
    • Issue alerts.
    • Self-correct to enhance process efficiency.

  • Personalizing The Customer Experience

    AI tools such as Chatbots and virtual assistants can achieve a closer, more immediate, and personalized interaction for the customer. This allows companies to create an authentic customer experience that guides and advises the consumer and assertively responds to their doubts and concerns during the purchase cycle through multiple digital channels.

    • 24/7 customer service.
    • Fast response times.
    • Answers to simple questions.
    • Instructions for the purchase.
    • It alleviates the support team's work that should not be worn out with tickets.

  • Data-Driven Decision Making

    In the first two cases, we mentioned how it improves productivity through the machines, but the truth is that it also makes the work of employees more efficient since they get:

    • In-depth analysis.
    • Predictive analytics.
    • More information about operations.

    It allows them to make decisions based on facts and thus better focus their efforts and resources on essential activities.

   3. Pragma: An Ally to Enter the New Era of Business.

Pragma offers businesses technological solutions based on AI, which improve communication between members and customers and favors collaboration through an omnichannel. 

It enables automation in business management through web solutions and applications that fit the needs of each organization according to its size and industry.

It also allows the design of a better customer journey, making a more comfortable and simpler but effective way to guide the customer to the purchase.

Discover what pragma can do for your business!
Take the first step to transform your business!


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