Dislicores and Its Vision as the “Amazon of Liquor”

2 min read
Oct 6, 2023 12:36:14 PM

Dislicores is a Colombian company founded in 1956. It has established itself as one of the leading distributors of wines, spirits, tequilas, beers, and non-alcoholic beverages. To date, Dislicores has 50 stores in cities such as Medellín, Bogotá, Rionegro, Cali, Bucaramanga, Ibagué, Barranquilla, Cartagena, Santa Marta, Valledupar, Montería, and Pereira. Dislicores expects a more substantial expansion in Bogotá, Armenia, and Cartagena, among other Colombian territories, in the coming months. Within its strategic vision is the internationalization plan, which hopes to reach different countries in Central and South America with its experience centers—Dislicores Store.

Currently, Dislicores has five sales channels: physical stores, apps, e-commerce through its website,, a WhatsApp line and national lines for deliveries, and a button for 24-hour Rappi purchases in some cities. On its online platform, Dislicores has more than 69,000 visitors per month, and one of its goals is to continue growing thanks to its loyalty programs. Besides, the company has more than 39,000 customers per year.

What was the challenge?

Dislicores set an ambitious goal: to digitally transform its sales channels and product distribution management through B2B and B2C technological solutions to reach customers more effectively, both business establishments and end users. In addition, it sought to enhance the self-management of its internal processes.

This challenge created the need for a model capable of guaranteeing the delivery and continuous deployment of updates in production while providing greater recovery capacity in case of problems. The focus was reducing manual intervention by the development and operations team as much as possible.

How did we do it?

The solution proposed for Dislicores was based on a microservices architecture organized in different business domains (B2B and B2C).

By adopting a microservices approach, Dislicores gained the agility and scalability to quickly adapt to changing market demands. The decoupled structure allowed the company to modify or add specific features without disrupting the entire system, thus accelerating innovation. This flexibility perfectly aligns with the digital landscape’s dynamic nature and positions Dislicores at the forefront of technological advancements.

What results did we obtain?

Dislicores managed to provide specialized solutions that adapt precisely to the needs of each segment, consolidating itself as a leader in the market and accomplishing the objectives set for its digital transformation in Colombia.

This outstanding position was made possible by a significant improvement in the user purchasing experience, the effective implementation of electronic invoicing, the ability to track detailed orders for both the business and the end user, and the substantial reduction in the time needed to synchronize data coming from its ERP system.

Together, these initiatives allowed Dislicores to adapt nimbly to market demands and drove an improved customer experience and more efficient internal operation, consolidating its position as a leader in the liquor industry in Colombia.

How AWS was used as part of the solution:

To solve this challenge, we rely on the following AWS services:

  • CloudWatch: To monitor backend solutions in real-time.

  • API Gateway: To manage and ensure RESTful APIs.

  • Cognito: For user authentication.

  • WAF: To protect APIs from the most common exploits.

  • SQS: For decoupling and making it more resilient in critical flows.

  • EC2: To provide the computing resources necessary to deploy the different solution components.

  • XRay: To monitor and analyze the behavior and consumption of APIs.

  • S3: To store information and resources.

  • RDS Aurora: To store and deliver relational information with the MySQL engine.

  • DynamoDB: To store audit information.

  • DMS: For database migration.

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